2. How effective is the combination of your main product and ancillary texts?

The identity of our documentary and supporting work is highlighted by our signature image of the apple on the bench which features in our film, advert and magazine article. We chose to incorporate this into our work because of the significance of the apple but also in order to set the context, portraying the countryside within the background. In terms of our advert, we replicated this image as a way of reflecting mass production whilst keeping the idea of local produce and every apple is different. We did this by incorporating the effect of Polaroid photographs. We also had to do this whilst considering the restrictions of the Channel 4 style guide, including typography, colours, text boxes, images and tone of voice. The Channel 4 logo was placed half way up on the right, as required by the channel 4 style guide, we also used a soft lemon colour for our logo and text boxes which we lifted from one of the apple images used in our advert. The woven background we have used was inspired by a scrapbook feel and the colours represent natural materials. In making our advert, we also had to consider the language we would use in representing our film. The heading we used reflects the content of the film: “Apples, Baking and Cider Making”, we made it short and rhyming so people would remember it, including the key word: ‘Apple’ which feature is the title of the film.